Be Seen...Be Heard
Hosting your own show gives you opportunities to share your voice and opinions with others. YouTube, MySpace and Google Video are "OK"; but nothing compares to the credibility of being on an FCC licensed station!
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Write Your Own Ticket
Hollywood aspirations? Want to get into mainstream theatre? Well why not be your OWN stepping stone and produce (and broadcast) your very own production? With 100% creative control...You're the boss!
Document Life & Culture
Produce a documentary or a reality show. You might even produce your own videography. The choice is yours, and you're in control!
Star and/or Direct
It's your show...You decide! You can choose to take part in as much or as little of your production as you like. After all, you run the show!
Incredibly Adaptable
Whether you are a business person who needs more visibility or an aspiring artist seeking "discovery", this strategy WILL work for you!
Guaranteed!
Simple and Affordable
Anyone can do it; and this means you too! If you have 80¢ per day and a desire to have your own show then this strategy WILL work for you.
Guaranteed!
Easily Customizable
Radio, Television, Internet, or Satellite. Broadcast your show on any or all of the following mediums; this strategy WILL work for you.
Guaranteed!
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Tip One
Promote Your Business
Let's presume that the average cost for an ad on your local AM station costs $28 per :60. Consider this: 4 hours of advertising on this station would cost a total of $6720! Most of us don't have the luxury of an advertising budget that expansive.
Subsequently, if you were to host your own radio show you would be on the air between 4-5 hours per month and it would cost you about 80¢ per day! That equates to approximately $24 per month. Instead of paying for advertising, consider promoting yourself to the community in a more effective manner for a fraction of the cost. Host your very own radio show!
Tip Two
Monetize Your Archives
There are many ways to turn your old shows into new cash. One of the oldest ways is to re-edit them and produce a DVD set (or series). This works particularly well with educational shows and especially well when the host answers callers' questions. Now here is the TWIST:
Don't sell the DVD set (or sell them VERY inexpensively). Create space for advertisers/sponsors in the re-edited versions of your content and GIVE the DVD set away (or sell very inexpensively). The volume will generate the justification you need to get sponsors for your "recycled" content!
Tip Three
Get Free Music
This works especially well for DJ's who want free music, but will work for just about any talk show host (radio or television). If you are a DJ and you are connected to an FCC licensed station (or an internet station with a sizable audience), music is available to you for the asking.
Even if your show isn't predominantly music, you can still get free music by producing a music "segment" in your show. Record companies will literally send you as much free music in the Genre(s) that you play in hopes that their artists get some airtime. You can play them, keep them or give them away (you just can't SELL them).
Tip Four
Get Free "Stuff"
So why stop at free music? The truth is that you don't have to! If you have a show that reviews electronic gadgets and such, then you are a great candidate for that next generation ipod in exchange for... Your endorsement of course! Now that you have a show, you have a following (and influence).
Does Tiger Woods really think that Buicks are the best American automobiles? Do Magic Johnson and John Madden really believe Rent-A-Center is the best place to get furniture and electronics? Who cares? The bottom-line is that they have an influence over their following! Get the picture? The best part is that if done properly, you will get paid too!
Tip Five
Brand Yourself
The key to success in broadcasting/media is personal branding. The lifespan of a single "show" is far less than the lifespan of a single career. It is great if you can brand a show thoroughly and capture a significant revenue from supportive sponsors; but when the show is gone (and it will go) what are YOU left with?
The way to avoid this situation is to brand YOU. This way no matter what you are doing and where you are doing it, your sponsors will be there. Branding YOURSELF is the single most profitable thing that you will ever do in your career (IF you take the time and DO IT).
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